new
Communication Strategies to Better Engage Frontline Workers

Strategies to engage employees during the 2024 Paris Olympics

The Paris Olympics has everyone excited! Use this event to boost team engagement. Explore strategies for using digital signage to enhance the experience.
Written by
Clara Mathey
Published on
July 24, 2024

The 2024 Summer Olympics in Paris are a global event that will attract millions. For businesses, the Olympics provide a unique opportunity to engage staff, raise morale, and develop teamwork. One efficient approach to capitalize on this excitement is through digital signage. Here are some ways for engaging staff during the Olympics, with a focus on digital signage to improve the experience.

Creating buzz ahead of the Olympics

Pre-Olympic events

Begin generating excitement before the games begin. Hold Olympic-themed quiz contests or mini-sports tournaments to stimulate staff engagement. Use digital signage to promote these events, show countdowns to the opening ceremony, and share intriguing information about the upcoming games and host city. These events increase anticipation and give an enjoyable method for employees to bond.

Consider planning themed days in which staff wear colors or clothing from various nations. Use digital signage to display images from these days, resulting in a visual diary that highlights the diversity and passion in your office. You can also plan lunch-and-learn seminars about Olympic history or host country culture, with digital signage displaying informative slides and compelling images.

Employee involvement

Encourage employees to support their country or favourite athletes. Decorate office premises with different nations' flags and colors, form teams to promote specific sports, or hold an office "Parade of Nations" event. Digital signage may emphasize these activities, encourage staff participation, and create a dynamic atmosphere.

Create a platform for employees to discuss their personal connections to the Olympics, such as anecdotes about prior games or family members who have participated. Use digital signs to broadcast these stories, giving the workplace a more personable and inspiring atmosphere.

Consider that among your staff, there may be former Olympians or individuals who competed at high levels in their sports. Highlight their profiles, conduct interviews, and share these stories via the intranet and screens throughout the building.

During the Olympics: Live updates and engagement

Broadcasting Live Events

One of the most exciting methods to keep staff engaged during the Olympics is to stream live events. Using digital signage, you may broadcast significant Olympic events in common spaces such as break rooms, cafeterias, and lobbies. This enables employees to watch the action during breaks and promotes a community viewing experience. Make sure your digital signage setup has appropriate audio and video quality.

Create a schedule of must-see events and promote them via digital signs so that employees know when and where to gather. Designate specific locations as "Olympic zones" with comfortable seats and refreshments, transforming them into popular gathering places for employees to relax and watch the games together.

Displaying the medal count

Another excellent use of digital signage is to provide a live medal count. This can be an engaging method to keep everyone informed about how their favorite teams are doing. Make a digital leaderboard that refreshes in real time, displaying the top-performing countries and total medals won. This keeps staff informed and promotes a sense of rivalry and enthusiasm.

You can also create a daily podium, including detailed medal information, such as medalist names and events won, to provide context and recognize individual accomplishments. Highlight noteworthy milestones, such as a country's first gold medal or a record-breaking performance, to increase intrigue.

Highlighting key moments and athletes

Use digital signage to highlight critical game moments and profile star players. This can feature footage from record-breaking performances, interviews with athletes, or descriptions of significant events. By recognizing these events, you may keep people interested throughout the Olympics.

Create special portions that highlight inspirational stories, such as athletes overcoming adversity or acts of sportsmanship. These stories can have a strong emotional impact on employees, instilling inspiration and pride.

Interactive content

Include interactive features. It could be surveys, accessible via QR code, in which staff vote for their favorite athletes or predictions for upcoming events. Display the live results on the screens to foster a sense of participation. Include social media feeds that highlight employees' Olympic-related posts, establishing a real-time connection between your team and the event.

Create an internal Olympics-themed competition in which employees may gain points for their teams by engaging in a variety of activities such as sports quizzes, fitness challenges, or creative contests. Use digital signs to keep track of scores and announce victors, making the competition more exciting and engaging.

Post-Olympics: celebrating and reflecting

Acknowledging Contributions

After the Olympics, use digital signage to recognize staff contributions and involvement. Highlight the winners of internal tournaments, display images from office events, and offer anecdotes about employees who have a personal tie to the games. This broadens the beneficial influence of the Olympics and strengthens a sense of community.

Create a highlight clip of the top moments from your office's Olympic activities and broadcast them. This visual review serves as a reminder of the fun and friendship had during the games.

Reflecting on the Event

Finally, reflect on your overall experience. Use digital signage to solicit feedback from employees on what they appreciated most and provide suggestions for future events. This allows you to plan for future significant events and ensure continual growth in your employee engagement tactics.


You could also organize a post-Olympics debriefing session where staff can discuss their opinions and experiences.  Encourage open discussion about how such events might continue to improve workplace culture.

What's to remember?

The 2024 Olympics offer a unique chance to engage employees and foster a thriving corporate culture. Keep the Olympic spirit alive in your business by using digital signage to provide real-time updates, show live events, and create interactive content that ties your staff to the games. Embrace the excitement, create a sense of community, and watch staff morale and engagement skyrocket during this global event.

Digital signage is a powerful instrument that can change the way your employees perceive the Olympics, transforming it into a shared experience of enthusiasm, pride, and solidarity. So, prepare, be innovative, and make the 2024 Olympics an unforgettable and engaging event for everyone in your organization.

Weekly newsletter
No spam. Just the latest releases and tips, interesting articles, digital signage and hybrid content in your inbox once every 2 weeks max.
We care about your data in our privacy policy.
Thank you! You've been subscribed ✨
Oops! Something went wrong, please try again!

Enhancing communication in healthcare centers with digital signage

Discover how digital signage is revolutionizing healthcare communication by enhancing patient satisfaction, streamlining operations, and promoting sustainability—all in real-time.

Read post

10 Work Environment Factors that Boost Productivity and Well-being

The article explores how various elements of the work environment, from physical space design to organizational culture, impact employee productivity and well-being.

Read post

Strategies to engage employees during the 2024 Paris Olympics

The Paris Olympics has everyone excited! Use this event to boost team engagement. Explore strategies for using digital signage to enhance the experience.

Read post